Rachael Folland’s Case Study-Catholic Community Services

October 16, 2013

Catholic Community Services

History of using Web 2.0

The most success for Catholic Community Services (CCS) was by using Facebook, with 1,117 “likes.” The CCS Facebook page began in March of 2009 with minimal “likes,” mainly written posts, no pictures and focused on events happening within the organization. By the year 2011 until present, the site took a turn for the good, with more variety in posts. Success stories, newspaper articles focused on CCS, videos, links and blogs, more pictures and ads for events were all added, creating a boost in followers. The posts had more shares and comments.

The web page for CCS was up and running in April 2001, and started out simple and bland. As the years progressed, more links and better graphic design were added to the site to make it more user friendly and easy-to-navigate. At present, it is well-organized and professional looking. Users can get where they need to go with-in the website.

Strengths and Weaknessess of CCS Web 2.0


  1. CCS provides useful and interesting information for the public through social media.
  2. Videos on You Tube are informative to viewers and give a better perspective on social issues.
  3. The use of Facebook has brought in more traffic, especially with pictures, news articles and mentions of well-known people such as religious diginitaries and politicians.
  4. CCS uses Web 2.0 to get word out about organization and creates awareness.
  5. Web page is easy for to people to navigate.
  6. Use of hashtags on Twitter is done correct way.


  1. Web page does not provide links to every social media site CCS uses. The only links listed are Facebook and You Tube. On the You Tube page, all links are shown (Twitter, web page, Facebook, Instagram, Pinterest). This can make navigation difficult for people.
  2. Not much growth on Pinterest- not many followers or pins.
  3. Very few people subscribe to You Tube page and it is not updated frequently (not many videos or views).
  4. Not much tagging is used, which could be useful for getting the word out about things such as hunger issues or special fundraisers.

Catholic Community Services uses six forms of Web 2.0 including (with starting dates and statistics):

  • Facebook (March 2009, likes: 1,117)
  • You Tube (May 2010, video views: 4-176)
  • Website (April 2001)
  • Pinterest (Followers: 31)
  • Instagram (October 2012, followers: 31, posts: 33)
  • Twitter (February 2011, followers: 74, tweets: 326)

Uses of Web 2.0

  1. Facebook and Twitter are updated almost every day; they seem to be the form of Web 2.0 that is used most frequently.
  2. Content on all Web 2.0 sites are mostly related to refugees and hunger issues.
  3. Events posted on Facebook are about raising awareness and money.
  4. The web page has links to Facebook and You Tube only. When the You Tube icon on the site is clicked, it is directed to the You Tube page, where other links to Twitter, Pinterest and Instagram are found.
  5. Tweets on Twitter are related to organization, with posts relating to what is current in the community. Hashtags are used correctly.

Web 2.0: Creating and Updating

Danielle Stamos is the Public Relations and Marketing Manager, and handles all media affairs. Things like videos, pictures, posts, etc. are contributed by other staff in various departments at CCS. There is no specific social media specialist.

How is CCS using Web 2.0?

The purpose of this agency is to create awareness, and education. By using Web 2.0, the staff at CCS can get their message out. They use a variety of different media outlets to satisfy a diverse group of people, appealing to both old and young. Over time, content has gotten better, there are more viewers and more interaction with the community through social media. Each form of media that is used relates to and compliments the other.

What can make CCS better?

  1. Some posts on Facebook are exactly the same as the Twitter posts. CCS can bring in more readers/viewers by making different posts on each form of Web 2.0.
  2. You Tube needs to be updated with more videos and advertised more through search engines to get more views.
  3. Hashtags are needed on Instagram.
  4. CCS needs to follow more people on Twitter to get more followers – most people who follow, get followed.
  5. When naming videos on You Tube, CCS should use searchable terms/tags.
  6. On each site, advertise the other Web 2.0 sites. On Facebook, for example: “follow us on Twitter or Instagram….”

Harry Reid Web 2.0


I decided to look into Senator Harry Reid – web 2.0. I was driving on the freeway and the car in front of me had this bumper sticker – it made me smile. I am originally  from Las Vegas and have some distant ties to the Senator.  He seems like a polarizing figure – but I like him.  He has a strong presence on the web and clearly over the last couple of weeks – he has been front and center in most traditional and web based media.

Using the way back tool, I found out that HarryReid.com has been a site since August 5, 2010. Harry Reid.com  is a clear and concise website that connects to several other social media sites – Twitter, Facebook, YouTube, Flicker,RSS, and a blog.  While researching I found an article reviewing political sites and found some interesting information by Steven Russell Davey of PoliticalShift post at PBS MediaShift :

The re-election website of Sen. Harry Reid and the campaign site of Sean Duffy, who is running for Congress in Wisconsin’s seventh district, as exceptional candidate websites. He noted that while the layouts are different, it’s easy to find buttons for getting involved and where to find out more about the candidates. Additionally, Daleny suggested that Reid’s emphasis on Nevada’s landscape is something that might draw positive attention to his unpopular candidacy with something that constituents care for, while Duffy’s emphasis is on him as a candidate.

Of course, a campaign website has to have good content. Delany said this content has to help persuade a potential supporter. At the same time, a website and online presence can’t have so much going on, and be so complicated that a small team — or the candidate herself — can’t keep everything updated.

“You want to reach people through the channels that they use,” Daleny said, “but if you are out on 20 different social networks, you don’t have time to maintain any of them well. You don’t want to build any more than you can maintain.”

Twitter Account –Harry Reid’s Twitter account is up to date and clearly used on a daily basis.  I couldn’t find out who was the author behind the tweets. It seemed that there were many less negative comments on the twitter account vs. Harry’s Facebook page – which leads me to conclude that there are more controls on the Twitter Account

Facebook Account – Harry has two FaceBook accounts – one is listed under Harry Reid  – and the other is Senator Harry Reid. The later Facebook page more likes and was more recently updated.  Both accounts have very similar information – so it is a bit confusing to have two accounts.

YouTube – There are many different videos on youtube in regards to Harry Reid – there are news clips, interviews, and anti Harry Reid videos as well.

Overall, I would say that Harry Reid has a strong presence on the web and with web 2.0.  He is actively engaged in the different streams of social media and current on content.  His message is consistent as well as the design and feel of the different applications.  As far as making improvement on Harry’s web 2.0 applications – I would say to have just one FaceBook page would be less confusing.  I also think limiting some comments would keep the different applications message on point.


Case Study: Humane Society

HSULOGO1960Vertical BWThe Humane Society of the United States (HSU)  was founded in Washington DC, 1954. At the time they were known as the National Humane Society. It was not until the 1960’s and part of the 1970’s that they could meet their goals and expand to other areas. These areas include Waterford, Virginia, Boulder, Colorado, Salt Lake City Utah, and many other cities. The Humane Society of Utah branched off from this. It was founded in 1960 with a slogan to be “dedicated to the elimination of pain, fear and suffering in all animals. Their services include: care for lost or unwanted animals, investigate reports of animal cruelty throughout the state, and much more. The Humane Society of Utah had a web page up as early as April 13, 1997. You can see a sample by clicking here.

The goal was to spread HSU’s vision and promote animal care but in the early years this seemed difficult even with the use of a website.  As time went by and technologies developed the web began to be an incredible tool for spreading information. Soon MySpace, Facebook and other social media sites would be developed.

HSU jumped on the bandwagon and created a MySpace page to draw attention to animal welfare issues. It worked. Two years later HSU hired for multiple social media positions. This wasn’t just about sharing information anymore, it was building an online community around the organization’s mission, recruiting supporters, fundraising, and creating e-newsletters and campaigns.

Social media became a necessity. A non-profit organization needed help from the public, help from the regular Joes. People like you and I. “We want to channel people’s anger and frustration into taking action. Social networks—that’s what they are there for” said the Carrie Lewis, whom the HSU hired two years ago. Carrie was hired to “dig into social media sites” like MySpace, Facebook, YouTube and Change.org to find out how they could help the organization.

The Humane Society of Utah followed the trend. On July 11, 2008 a Facebook account was opened. For about a year not much was posted. A few photos or videos but very little interaction. There seemed to be hype about using social media but little knowledge of how it should be used. However toward the end of 2009 their Facebook page exploded with content. Videos with good captions and explanations began to appear on their timeline. Photos with names of the animals and a little about them. Photos of volunteers and information about how anyone could help were posted. Press releases and media placements were posted promoting the work the organization was doing. All of this leads me to believe that there is definitely someone behind the wheel of the social media or at least their Facebook.

More about the Humane Society of Utah’s social media sites:

  • Their YouTube channel was created Mar 27, 2009 and is also updated quite regularly, with videos of different animals displaying their personalities and how they interact with people. This is especially useful as they have categorized videos based on the type of animal (dog, cat, etc.).
  • Their Twitter feed is active but not thriving. It links to many of the posts in Facebook yet only has 683 followers. With the 9,707 followers they have on Facebook you would imagine they would have more on Twitter.
  • Their blog is struggling as well. It was created sometime in 2009 and was averaging three posts until 2010. After that, the posts slowly disappeared, the most recent being Nov 26, 2012.

Though they are doing well on Facebook, it seems to me they have stepped into the realm of social media simply because “every company is doing it,” but not knowing how to approach them all. Perhaps they have just a single person running all the social media sites. This would make sense as there is very little going on except in Facebook which is the most popular of them.


My dog Gilly! He was found in a dumpster as a pup. We rescued him at one of the shelters.

My suggestion:

  1. Update the blog regularly
  2. Link to the blog in Facebook posts to increase traffic. Hint at stories or news they could read there. Interact more with posts.
  3. Make tweets more relevant
  4. The website looks pretty good, but could use a little redesign.

-Nick Weight

NACCP and Web 2.0

NAACP and Web 2.0

                The non-profit organization that I chose to analyze it’s Web 2.0 usages was the NAACP.

Using the tool the wayback machine I found out that the NAACP started its website on December 10th 1997. It was a really basic setup and did not have any links, or any social network tabs. In 2004 they started to add advertisements and moving media. In 2007 they offered web surfers the ability to get on an email list. In 2007 they finally add social networks starting with youtube and flikr, and then two years later in 2009 they added twitter and a link to their blog and a donation link. They also dropped Myspace. Showing that they kept up with what social networks were in and which ones weren’t.

The strengths that the NAACP has with web 2.0 is that most of their sites are up to date, and they do tweet daily. They have an easy to navigate web page. All their social sites show you how to get to one another.  Some of their weaknesses I’ll say is that on their twitter page they do not converse with people often, and they also do not have an app. I mean come on, nowadays there is an app for everything. Their flickr I feel is also very disorganized and jumbled up and doesn’t have titles to the albums.

It looks like the NAACP uses Facebook and Twitter daily. Their Facebook seems more entertaining, with their twitter it seems like just current events and just links. Their youtube only has about five videos and isn’t used often. Their Flickr looks like it is used monthly with certain events, and they have a blog that posts weekly.

On their Facebook they discuss events and past history, on Twitter you just see a lot of links and brief descriptions of the links. On youtube it also is just content, trying to get messages out there. Their flickr has a lot of fun pictures are a variety of events, and their blog is fact and opinions.

I assume that they have a team that manages all the sites for them because that seems like a lot of work from just one person. Also each site to me has a different tone to it, and you can see that when you get on them. It seems like each individual social media site has a different message they want to get out. But on their actual webpage all those ideas and messages come together.

They are getting information out there by updating often, and with relevant topics, but I do think they should have a bigger interaction with their followers on twitter, and get rid of just linking a lot on twitter.

For some recommendations for strengthening their web 2.0 usage I would say they should create an app, and make an interaction app with discussion boards. Again I cannot stress this enough they need to interact with their followers on twitter and see if they have any ideas or opinions on current equality topics. Get rid of just linking on twitter. They should also expand and get an Instagram, because Instagram is more commonly use than flickr and also it will reach a younger audience and a variety of people. 

Case Study: Congressman Chris Stewart

By: Jef Smith

Republican Chris Stewart is a United States congressman for the Second District of Utah. He uses a variety of social media websites like Twitter, Facebook, Flickr, Youtube, Instagram, and RSS feeds that are all interlinked, though its uncertain if all the sites are managed by him. The Congressman’s Twitter and Facebook accounts are frequently updated, seemingly by Stewart, even more so during significant political events.

Stewart directly links his Flickr, Youtube, Facebook and Twitter accounts to his .gov site that is periodically updated with favored pictures, news, videos and press releases from his staff. All the accounts were created around January 2013, right when Stewart begun his term in office and are all nicely back dropped with scenic Utah photos. Each account also lists contact information.

On Twitter, Stewart does anything that any politician would do on social media sites: tweet about participating in hearings; indicate the ballads they’ve voted on; being in photo ops or sharing photos taken of them; talking and being on shows; commenting on current events; and reaching out for public participation, like asking to share ‘horror stories’ on Obamacare. He seems to share more personal links and photos on Twitter—the photos are especially personal, as they seem to be taken from his phone. However, Stewart’s Twitter account hardly, if ever, gets any comments with only a few re-tweeting and favoriting his messages.

His FB account, however, gets a substantial amount of one-way feedback. From the same quality and quantity of material he releases on Twitter, Stewarts FB account is livelier with the public. Comments from Stewarts posts can get up to the hundreds and even more with the subcomments. Even though he encourages comments in his biography page, Stewart never responds to those comments. Traffic measured by the likes and shares can get into the hundreds as well.

             Stewart uses both FB and Twitter to indicate his political beliefs, showcase favorable news and to endorse small businesses. His Youtube channel is also frequently updated, mainly with videos of him speaking on the House floors and congressional hearings, with the average view count of around 200. Views for his channel is around 4 thousand. Stewarts Flickr account is similar; views are even lower with tags virtually non-existent. The account seems filled with random photo’s that was taken of him, but it’s hard to tell with the lack of tags.

            If I were critique his online social presence, I would encourage more transparency and frequency. Stewarts FB and Twitter accounts seem like a one-way flow of transmissions; he encourages feedback from his comments, those he never does the same. This is probably cause he manages both accounts and doesn’t have time to look over the public’s feedback. I would also recommend using more flattering photos of him for his Flickr account, as the intern taking them probably wasn’t the best photographer. It’s unclear why his Twitter account never receives the amount of comments as his FB but it would seems he is in need of a social media manager. 

The Community Co-op by Naida

I decided to study a non-profit organization called The Community Co-op.  This organization sells fresh groceries for a lesser price than in the regular grocery stores.  The produce that they sell like fruits, vegetables, meat, etc, are from local vendors only.

Prior to today’s name The Community Co-op, the previous name of this organization was The Community Food Co-Op of Utah.  This organization started in January of 2006.  It was supported by Crossroads Urban Center.  They would deliver fresh meat and produce to its members throughout the Utah valley and were available for pick up at numerous neighborhood distribution sites like community centers and church organizations.  After six great years due to financial difficulties they had to close its doors in January of 2012.  Soon after that, a couple of volunteers who received help from some investors, were able to purchase The Community Food Co-Op of Utah, which is now called “The Community Co-op.”  Currently, the members can chose to get their fresh produce, and support the local vendors, by picking up their orders at almost two dozen active distribution sites.  Apart from that, the organization also offers home delivery for a $5 fee, to anyone including non-members who wish to receive produce, meats, and food products delivered to their home.

The previous website was called https://www.foodco-op.net/. It was simpler, smaller, with less content, and not as appealing than today’s website called https://thecommunitycoop.com/.  The current website is more user friendly. It clearly shows what kind of produce people are purchasing without having to guess. It has more variety of products for people to choose from.  The only downsize of today’s website is the fact that it does not provide recipes for the produce that they are selling. The previous website provided many recipes so people could know what to make with the produce that they purchased. I see that some people are asking for recipes for a certain produce on their Facebook page. Hopefully they realize soon and start offering free recipes in the current website like they used to before.

The Community Co-op can be followed on Facebook, Twitter and Pinterest.  The accounts are pretty active, mostly the Facebook one, were they have over 4,000 likes and the community follows them every day. The have updates quite a few times a day to let the people know what they are doing, the sales that they have, changes in schedule, promoting the different products that they have and such.  They are also very quick at responding people’s inquiries through Facebook.

There is one person that runs all the Web 2.0 presence and his name is Joshua Zollinger. He is the technology manager in charge of updating and maintaining the website as well as the organization’s online presence.

The accounts that they have on Twitter and Pinterest are not as active as the Facebook one.  The Twitter account has not been updated since June of this year. I think it would help them even more if they used Pinterest and Twitter more often.  Although it is understandable that this is a non-profit organization run mainly by volunteers.