PBS and its Web Evolution

ImagePicture Courtesy of http://www.engineering.com


PBS: Their Evolution over Web 2.0

PBS had been a channel that we all grew up watching, with Sesame Street and The Reading Rainbow, we were able to enjoy kid friendly programing for free. Not only are they kid friendly they are and were educational for the avid followers. But what we see now, the web usage and social media applications, have not always been around. Not only have they not always been around, but they weren’t the first go to for an organization like PBS.
PBS has been around since the 1970s, long before the internet was introduced to the public domain, and most people could not even imagine it. But by the 1990s, the internet was introduced and moving forward. In order to stay legitimate organizations needed to implement themselves into the internet. PBS presented itself onto the internet for the first time in 1996. For the times this step was innovative. Taking the leap into online usage was something that most companies were not necessarily jumping towards. The internet to most was a fade that would pass with time. Little did they know?
PBS.org started off with a basic site. But from there they continued to grow; implementing new website designs and coloring to help the viewers and searchers be more intrigued. The first website was implemented onto the internet in 1996. It when through a change in 2000, where the site became more interactive. Another change happened in September 2003. Here the website started to look a lot more like the sites we see today. With a dedicated navigation bar, a content section, and ad space. This showed a more sophisticated system of web design that allowed, making it easier to navigate throughout the entire website. The last change so far was made in October 2010, the site today is relatively the same than as it is now, minus minor color and font changes. Today’s site is fully integrated into the current Web 2.0 standards of design.
Along with better web design techniques, Web 2.0 has also brought a more interactive system like social media. PBS has fully presented themselves into the social networking giant. The can be found on Twitter, Facebook, Google+, Pinterest, and YouTube. After examining their social media presence, they seem update all sites daily, sometimes hourly. They use these sites to advertise their many programs available, but they also use their social media sites to interact with their audience. Through these sites people are able to interact with the production teams and the subjects of the main documentaries offered through PBS. This allows the audience to create a relationship with PBS itself. And because of this people are able to feel fully integrated into the PBS world without having to create for them.
PBS’s currently the PBS site is amazing. It is easily navigated, you would be able to find anything you are looking for within the site. Which makes this a strong Web 2.0 presence on the web. Their social media usage is vast, the only problem I really found with it was that most of the posts are reposts, or advertisement. People are able to interact; leave comments or like the post, but I feel that a more personal touch would help bring along the relationship between PBS and its audience. Yes, the ability to interact does in and of itself create a relationship, but a personal message would do a lot to strengthen those bonds. I think overall PBS had created a bond that will last, and their usage of Web 2.0 is extraordinary. They have created a presence that is hard to down play. So bravo PBS. Keep going strong.


Written by: Nicole Stoddard


PBS http://www.pbs.org/
Wikipedia: PBS http://en.wikipedia.org/wiki/PBS
Internet Archive: PBS http://web.archive.org/web/19960501000000*/http://pbs.org


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