“Kids All Want Fans”

“Kids All Want Fans”

Generaiton Like_FRONTLINE

“Kids All Want Fans”
By Abraham T. a.k.a. studioWord

The Frontline documentary, Generation Like, conjures definitions of social media “likes,” that identity and empower an online generation while earning “zillions” for corporate enterprise.

Watching Frontline’s, Generation Like, I became increasingly aware of the colorful idioms that defined social media as an experience of both value and identity.

What follows is a rushkoff_digitalnationchronological epistle, written in the expressions, statements and liners from the film.

With more than 20 years of books and classes between them, Frontline’s Frank Koughan and Douglas Rushkoff wove a tale of “Digital revolution,” that asks, “Are we asking the wrong questions about Social Media?

The finalefrank-koughan1 is up to YOU.

“Professional fans create fans of their own” (e.g. Tyler Oakley.) Generaiton Like 3

“Profound content speaks”

“Advertising turns likes into goals.”
“Forget followers, and worry about money”

“Merchants of cool, MTV grew rich on exploiting kids, chasing them down and selling their culture back to them.”

“Evangelism-like”

“A Profile pic is visualization”

“The more likes, the better you feel – it’s instant gratification”

“You are what you like”

“Franchise enchantment

“Companies reinvent themselves in terms of consumer communication”

GenerationLike 6“Virtual validation”

“My life online”

“Subscriber confidence”

GenerationLike 1

“Social media obsession”

All about it business…”

“No point in not wanting to rise together”

“Instagram is what she uses”

Like is part of who they are.”

“Content speaks data numbers”

“Currency of likes”

“A volume of like that doesn’t generate itself, is why they want us online as much as possible”

“Promotional participation”

Engagement worth billions.”

“The audience”

“Build and leverage social network”

“Marketing plan crucial”

“Brand support from Ford to Adidas, to The Young and Reckless

Funded art”

Generaiton Like 4Generaiton Like 5
“There’s no difference between brand and your best friend”

“Controlled brushfire”

“Consumer marketer gets the message across”

“Economy of likes”

“Genuine integration”

“Bought the next generation”

“Happy in the moment”

“Don’t know, or want to know”

“Identity through junk food”

Rewards moments”

“Serendipity by design

“Manipulators of social like in place of community?”

“Kids all want fans”

No sponsorship without a zillion hits”

“Pitch behind the scene”

“Fame by association as we pursue the Paradox of Like”

A generation of like means,“the Sky’s the limit for commercial culture”

iPhone 6 and 6 Plus

Apple has released two new iPhone models this year on September 19, 20014. Both new iPhones have bigger screens. the iPhone 6 with a 4.7 inch screen, and the iPhone 6 Plus with a 5.5 inch screen. Both sizes are the biggest that Apple has ever released in their phone models. And, of course, there are a lot of new features that come with these new phones.

Both phones have new processors that are faster and more productive. But there are a few differences between the two other than the size of the screens. The iPhone 6 Plus is able to do a few ore things than the regular iPhone 6. Such as, longer battery life, optical image stabilization, and a landscape mode like the iPad on the home screen. Also, the iPhone 6 is only 6.9mm think while the iPhone 6 Plus is 7.1mm thick. Not a huge difference, but a little bit.

One new piece of hardware that has been upgraded in both iPhones is the camera. The sensors were updated to better ones, and a new technology called ‘Focus Pixel’ helps the phone with autofocusing. This is used really well while filming and focusing on things up close then farther away. Now you can make those awesome “professional”  movies you’ve always wanted to make.

The new Retina HD Display is on both phones which really makes the picture on the phone crisp, bright, clear, and colorful. And the screen curves just a little bit on the edges to connect really well with the aluminum back, which is more like the iPad and iPod touch.

http://www.macrumors.com/roundup/iphone-6/

Up to Speed with Hyperlapse

MTIzNjEzMTg5NjMzOTY3NjMw-620x413
The camera is one of the most used applications we use on our phones in day to day activities. We are constantly snapping photos to remember something later or to show a friend something that reminded you of them. Needless to say, the camera has become an intimate part of our lives. Geek Wire chooses an application every week and names it “The App of the Week” this week it happened to be the new standalone app, Hyperlapse. This app allows the user to record a video and actually speed it up rather than watching it in real time allowing more video in a shorter time period. This article written by Blair Hanley Frank explains the versatility and ease of this new app but also points out the problems and flaws which make it frustrating for the user to share the actual videos. This app is a prime example of how Web 2.0 is flourishing and expanding literally at our fingertips, constantly.

The article discussed above can be found here: http://www.geekwire.com/2014/app-week-hyperlapse-makes-time-lapse-videos-smooth-butter/

e-Commerce Master Alibaba uses Web 2.0 concept of connection

e-Commerce Master Alibaba uses Web 2.0 concept of connection

by Michael Hawker

Sai Baba (1926-2011), the spiritual master from India, was reputed for magical abilities of healing, and for establishing a network of free hospitals, clinics, and schools for the poor. Alibaba, the Chinese e-commerce giant, is becoming master of the online marketplace, having established the largest network of retailers and consumers in China.

In an All Things Considered news segment hosted by Melissa Block on NPR, guests Steve Henn, Hany Nada and Hana Halaburda talked about how Alibaba became so big. You think eBay or Amazon is big? Try Alibaba.

http://www.npr.org/v2/?i=349626271&m=349626275&t=audio

“Alibaba sells more stuff than Amazon and eBay combined,” says Ms. Block.

Alibaba sold $240 billion worth of product last year, a figure that tops Amazon and eBay if combined. Jack Ma, the diminutive former English teacher, started the company from his one bedroom apartment in 1999. The pioneer in internet trade in China is now a billionaire, remains as Alibaba’s chair and has 24,000 employees.

Today is historical for Alibaba—it began selling stock on the New York Stock Exchange. The initial public offering (IPO) almost topped the record of $22 billion through the first few trading hours. In 2008, Visa’s IPO reached $17.8 billion, and in 2012, Facebook’s IPO reached $16 billion. The record remains, however (at least for the moment), with Agricultural Bank of China when it raised $22 billion at its 2010 IPO in Hong Kong and Shanghai.

Mr. Henn likens Alibaba’s success to that of a super popular dating site because Alibaba was built on the tenet of bringing people together, creating connections between consumers and companies.

Ms. Halaburda, who researches large internet platforms, wrote about Alibaba while working at the Harvard business school, according to Henn.

“…it’s eHarmony, it’s eBay, it’s Amazon, [and now] Alibaba,” says Halaburda.

In the 1990’s in China, internet commerce was almost non-existent. Consumers did not know how to find manufacturers and “no one was hooking up” according to Henn. When Ma set up Alibaba, he did so by first attracting companies to join.

“When you start a dating site, you don’t start a dating site on empty,” says Halaburda.

Alibaba started out with a bunch of hottie businesses, making them attractive for consumers to establish a relationship, and now Alibaba is attracting a lot of international attention.

For the NPR story, follow: http://www.npr.org/2014/09/18/349626271/alibaba-found-success-by-acting-like-a-dating-site

For additional Alibaba information, follow: http://www.economist.com/news/briefing/21573980-alibaba-trailblazing-chinese-internet-giant-will-soon-go-public-worlds-greatest-bazaar

To see for yourself, visit www.alibaba.com

Making Friends With MyFitnessPal

By KellieAnn Halvorsen

Article: http://www.pcmag.com/article2/0,2817,2465763,00.asp

MyFitnessPal has become the go to app and website for individuals tracking their health and diet. It incorporates many web 2.0 elements in both it’s smartphone app and it’s web version including a critical social aspect that can help an individual stay on the path of good health through positive peer pressure.In PCmag.com’s article “What Can Fitness Apps Do For You? An Interview With Albert Lee,” Jill Duffy interviews the co-founder of the site in an effort to discover why the app has become so popular and how it is different from other fitness apps on the market.

The article begins with a basic overview of the growing digital health tracking industry, what MyFitnessPal is in that niche, the companies history, and who Albert Lee is in the company. The article is done in interview form with Duffy asking the questions and Lee providing the answers with little to no embellishments. They discuss where MyFitnessPal has gotten things right such as its massive amount of stored data (over 4 million foods calories and nutritional information has been stored in their system), the fact that their service has been integrated in so many different platforms and devices, and the crucial social component that has lead to the products success.

Over the course of the conversation they talk about competitors in the market, the future of the product/service, as well as health education and social outcomes of  people actually using the product. It is in interesting article on how niche market can lead to a popular success, not just for its creators, but the users of the product. Lee finishes the interview with this observation about the digital health industry as a whole, “One thing we’ve always believed is that digital health isn’t a niche segment. It’s really the future of health”

2.0 Scores 76% Increase

In a brief Technorati marketing study, Andre Bourque writes about how the Cloud can improve business-to-business marketing conversions in the article, B2B Inbound Marketing Study: Cloud company sees 76% increase in conversions.

As a self-acclaimed “social marketing fella,” Bourque’s article offers a rich overview that largely features interactive, multimedia communications over text, which I think reflects our 2.0 environment in general. I also believe the very idea of “social marketing” is a bi-product of 2.0.

Since a 76% increase is likely to capture any business-minded person’s attention, let the summary continue.

Bourque tells a tale of a Cloud security provider, FortyCloud’s online marketing scheme that generated inbound traffic by writing detailed security related content.

PROBLEM

However, FortyCloud was not converting (when a potential customer “signs on the dotted line,” buys something or responds favorably to an ad) enough anonymous site visitors into “leads” using a blend of premium and standard content, requiring contact information input.

SOLUTION

A 2.0 kind of company, FortyCloud, sought to increase conversion and engagement with those anonymous site visitors. Hoping to enhance their ROI (Return on Investment) FortyCloud chose BrightInfo, a 2.0 content recommendation and engagement engine to capture the errant stragglers, and it worked.

BrightInfo’s targeting algorithm (i.e., a filter used to reach consumers based on their traits and behaviors) “helped FortyCloud automatically recommend and serve up the most relevant available content to anonymous visitors.”

In the final outcome, Web 2.0 experience and ingenuity decreased FortyCloud’s bounce rate while content consumption increased.

Bourque advises that, typical B2B landing pages experience up-to 90% bounce rate, while converting only 1-4% of visitors. But with BrightInfo, customers achieve 6% higher click-through-rate on their landing pages and boost leads.

Important to note here is that an online company engaged users by giving them more 2.0 control, freedom and choices to make their own decisions relevant to why they were there in the first place.

Thanks for the heads-up, Andre!