Studio Elevn Online

Studio Elevn is a collaborative art space located in Salt Lake City, Utah. They are famous for showcasing and utilizing local talent within Salt Lake and hosting beautiful events, galleries and weddings. Established in 2002, with almost no internet or social media presence they provide the perfect example for this project. In 20012 Elevn set out to increase their Web 2.0 and social media presence utilizing the five following practices,

1. Updated 2.0 Website

2. Instagram

3. Facebook

4. Pinterest

5. Vimeo

6. Twitter

An updated website provides Studio Elevn with an impressive portrayal of all of the amenities and services they have to offer. It showcases the space they provide and locals are able to utilize. As well as the talent that the members of Elevn bring to each and every client. A downside of this new and improved website could be the intimidation to inexperienced individuals who are not used to the new Web 2.0 format.

Instagram provides a social platform for Studio Elevn to showcase the work that has been produced in their space as well as the space itself. The images speak to the younger generation and creative professionals around the world utilizing this social media platform. The key to really utilizing Instagram is to constantly post new and innovative media that speaks to anyone and everyone, which can often be tough in a small studio space. In order to overcome these challenges Studio Elevn would be required to reach out locally and post relevant media to gain local followers that are religiously interested in what they are posting.

Facebook now has an option create pages for businesses and local talent. This gives Studio Elevn the option to not only get their business out there, but to also connect with individuals in search of a space to rent, or other talent to collaborate with, or if they are lucky, both. Facebook also allows the user to view office hours, location, and ratings for this specific business which could be helpful. Unfortunately, Facebook also requires monitoring of posts and reviews which in turn could have a negative effect on the Studios ultimate social media presence.

Pinterest is a site that is best utilized by individuals seeking a specific idea, look, or event space. Studio Elevn can really benefit from the use of this platform by posting cool, and innovative photos that were taken at the studio. People searching on Pinterest can then be linked back to Elevn and get in contact with the staff there who can ultimately make their vision come to life. The more media Studio Elevn puts out on this site, the more links come back directly to them and their space. Likewise, pinning similar spaces, in means of looks, to Studio Elevn will lead local users back to a space of their own, Studio Elevn. A possible downfall of Pinterest could be the failed expectations of filtered photos, and misinterpreted angles. This could lead to unhappy possible customers.

Vimeo gives a creative outlet similar to YouTube but offers a more executive feel. Where YouTube is viewed as content, Vimeo is viewed as art. This allows Elevn to portray their space as more than just a studio but as a creative venue for ideas. By encouraging the Studio Elevn staff to comment and interact with others they are able to establish a more artistic foothold on the Web 2.0 landscape. Unfortunately, Vimeo can be constricting as direct advertising is frowned upon and only creative works are welcome. Therefore, the media posted must benefit the Studio subtlety.

Reddit has a subreddit for everything. Being active on r/saltlakecity will provide the locals with a feeling of community, supported by a local business. This can have a massive positive outcome for small businesses who interact with other users. I would encourage Studio Elevn to talk directly to others who are interested in the photography and media creation fields. User interest is everything and the wrong idea or post could lead to unpopular down votes.

These are all platforms I would not only encourage them to use but almost require them to use, if they hope to continue their venture. These are ideas that will not only help short term but will just continue to grow with the long term. Utilizing these platforms will allow them to continue to influence the community an attract locals to vouch for their expertise. Having a strong presence in social media also allows Studio Elevn to develop in the local community and thrive with the people they serve both in the immediate future and years down the road.

WORKS CITED

https://www.google.com/search?q=knowledge&oq=knowledge&aqs=chrome..69i57j69i60&sourceid=chrome&es_sm=119&ie=UTF-8

vimeo.com/help/faq/legal-stuff/fair-use

fstoppers.com/business/instagram-tips-tricks-small-businesses-8159

https://www.facebook.com/business/news/5-Tips-for-Using-Facebook-on-Small-Business-Saturday

Web 2.0 Influencer: ONE Campaign

Web 2.0 Influencer: ONE Campaign

www.one.org

by Michael Hawker

300px-ONE_Campaign

Organizational summary

The ONE Campaign was established in 2004 (May) by a coalition of 11 non-profit humanitarian and advocacy organizations and has become a sophisticated and large international advocacy and campaigning non-profit and non-partisan organization. Arguably, ONE would not be the size it is today had it not been for the boom in web social media and tools. ONE works chiefly to raise public awareness and place pressure on world governmental leaders to support policies for a number of causes:

  • Ending extreme poverty
  • Assist with debt relief for poor countries
  • Increase basic education in poor countries
  • Fighting against the AIDS pandemic, and other diseases (malaria, tuberculosis, etc.)
  • Support for clean water, and fairness practices for farmers
  • Lessening corruption in countries
  • Increasing effectiveness of relief aid

Based in Washington, D.C., with seven satellite office centers throughout the world, ONE is comprised of two main operational arms:

  • the ONE Campaign, a 501(c)(3) charitable and educational organization, that also includes the (RED) product campaign to raise awareness and fight AIDS
  • the ONE Action, a 501(c)(4) advocacy organization that uses grassroots and lobbying efforts to policymakers and key influencers in support of smart and effective policies and programs

With a staff of 159 people, and an expense budget of $32 million (average/year for 2012 and 2013), ONE has gained nearly 6 million members. Total revenue for ONE the last three years has been:

  • 2011: $13.8 million
  • 2012: $57.5 million
  • 2013: $27.4 million

ONE’s key spokesman is co-founder Bono Vox from the music band U2, and he is on a multi-tier leadership, management, and advisory board comprised of many international business leaders.

Website history

ONE started with a website almost from the start. Here are screen shot pictures of the website home page over the years. Note the development of its sophistication, content, and social media links, not to mention the viral increase of subscribers/supporters.

ONE website, March 2005March, 2005


ONE website, October 2006October, 2006


At this early stage, the site contained an “events” section, had a member form to subscribe, a privacy policy, and within a year added a “press room”, a “blog”, a “photo” gallery and began selling T-shirts.

ONE website, June 2007 June, 2007


By 2007, the sophistication begins by adding a Yahoo Groups section that essentially identified a ONE community. Google Videos were added. The photos section is now listed as being on Flickr. Subscribers in support of ONE reach 2.4 million people. Clearly social media is being put to work at this stage.

ONE website, May 2008 May, 2008


For 2008, the website is given a visual overhaul, refined in its structural elements, more punch in color, and includes additions of social media network logos at its footer. They included Facebook, MySpace, Flickr, and YouTube. An advertising banner is also added. The video section is now an iFrame showing an “embedded” YouTube video feature. ONE now has a “store” for purchasing product, and continues to have a “blog” section.

ONE website, December 2009 2009 thru 2011


In 2009, the website was refined further, now featuring prominently a slide show of article links. The blog is highlighted, but the store is minimized. Social media still has its presence at the footer, and now Twitter is included.

ONE website, February 2013 (linked in, pinterest, google plus added)   February, 2013


A short-lived, but catchy, website home page in 2013 read like a large scrolling advertisement. ONE has now gained by this time well over 3 million subscribers.

ONE website, December 2014 December, 2014


Current website indicates more social media sites links (LinkedIn added). Subscribers now reach over 6 million. Design of page is for prompting clicks from visitors; the objective is to push the content.

Social Media presence

ONE works mainly to gain subscribers and signed petitioners for the purpose of awareness and pressuring policy makers to enact supportive programs. Networking, connections, and an ever-expanding visibility is a key strategy for ONE, as evidence by their continuous refinements on the web.

ONE has developed a strong presence on the following web 2.0 sites:

  • Facebook – 1 million “likes”
  • Twitter—807,000+ followers; has posted over 18,000 tweets
  • Google+ — 146,000 followers, while earning 2.6 million views
  • YouTube—45,000 subscribers, and 20 million views
  • Flickr—25,000+ photos posted
  • MySpace—120,000 connections to ONE (reached 100,000 friends by 2007)

More recently, ONE has expanded their social media presence to include:

  • Instagram – 7,500 followers and 530 posts
  • Pinterest—4,100 followers, 2500 pins with 25 boards, 360 ‘likes’
  • LinkedIn—3,400 followers (2000 members on the “ONE Campaign” page)

ONE has maintained a blog since its beginning, but currently there are three running blogs, one for the United States, one for International, and one for Africa.

Determining the exact staff responsible for generating and maintaining all these sites was not available. Based on the expenses listed in the 2012 Form 990, a large expense was listed for marketing, communications, creative consulting and website design – executed by contracted firms. Big Spaceship was responsible for the web design (they also have BMW, Chobani, YouTube, Ken Burns, Teleflora, and a long list of other large organization clients.

The use of music – no doubt aided by the work of U2, Bruce Springsteen, and Elvis Costello, among others – and the web has made an impact. ONE cites in the 2013 Annual Report the connection of 2.3 million album streams off of Spotify, the gaining of 250,000 new members and 384,000 signed petitions, and 500,000 “actions” taken. Also, music has connected ONE to 9.2 million YouTube views.

Determining ONE’s strategy for using social media would require tracing it historically, logging and analyzing its posts; an exhaustive study in the least. A look at its current social media profile pages indicate clearly the strategy: push content on as many sites as possible to reach as many people as possible. Supporting this assertion is the pure numbers of followers and friends. Most posts are repeated from site to site, which allows visitors and subscribers to share the posts and push the content to every corner of the web. Post generation is a balance between infrequency and overabundance, and ONE has found that balance: 10 to 12 ‘tweets’ a day, and up to 5 posts per week on both Facebook and Google+, and an average of 60 photo posts per week.

Shown below are what each of their profile pages look like:

ONE of FBFacebook


One campaign on YouTubeYouTube


ONE on GoogleplusGoogle+


ONE on FlickrFlickr


ONE on LinkedInLinkedIn


ONE on PinterestPinterest


ONE on TwitterTwitter


The ONE 2013 Annual Report indicated that there were 2,328 global mentions in the media, with 1,802 of them online, versus 275 in print, 141 on t.v., and 110 on the radio. The use of the internet social media and blogs, etc., are invaluable to ONE’s marketing and public relations strategy. ONE’s YouTube channel views listed in the same report surpassed 6.3 million for 2013.

Recommendations

Simply put, keep doing what they have been doing. Don’t let up. A potential improvement would be to assure that unique content was posted at each social media site, but this would be almost counterintuitive to the power of social media.

References:

http://www.one.org/us/about/

http://www.one.org/annualreport/                             , i

2012 IRS Form 990 Return of Organization Exempt From Income Tax for THE ONE CAMPAIGN

Cooper, Kent (2014). “Bono’s One Action Ramps Up Lobbying”, Roll Call, http://blogs.rollcall.com/moneyline/bonos-one-action-ramps-up-lobbying/?dcz, viewed December 2014.

Dropbox Cloud Storage

Billy Ditzig

Drop Box

1. How much does it cost?

Dropbox costs Just $9.99/month or $99/year for 1 TB of Data. $15.00 / month for businesses to have five users.

2. What kind of storage is available? (Is it just docs? Or can it upload media file, pictures, video)

You can upload anything as long as the file is 10 GB or less.

3. How secure is it?

“At Dropbox, the security of your data is our highest priority. Trust us to safeguard your stuff with multiple layers of security, and we’ll give you tools to help protect your account.

We store your files using 256-bit AES encryption and transfer them in a secure tunnel using SSL/TLS.”

With that being said Dropbox was most recently breached October 14, 2014.

Wall Street Journal

4. What features are available to the user? Is it desktop access only? Does it have mobile apps? Is it integrated into an already existing OS or digital ecosystem?

dropbox is fully integrated into mobile and home devices. Dropbox is available for use on Windows, Mac, Linux, Android, iOS, Blackberry, and Kindle Fire.

5. Why you selected this Cloud service to highlight.

It is the only cloud service I use, I use it because companies I work with use it but it frustrates me. I’d rather go out of my way and do person to person contact, and I back up my files at home.

Disney Parks Online Presence

“Disney Parks Online Presence”

By KellieAnn Halvorsen

  1. While Disney Theme parks have been around since 1955 the growth in attendance and properties have gone up in relation to their growth in an online presence. Disney park’s onlne presence started with the launch of Disney.com in October 1996 but contained many of the flaws of web 1.0 such as hard to manage list links and limited visual content. As internet technology and faster bandwidth became more accessible disney parks official presence changed and became more appealing, interactive, and useful for its users. I remember being a junior in high school and having to choose to load a lower broadband version of the website or a lot prettier high bandwidth version. Disney Has incorporated many new features into their website/sites/platforms as the technology became more available such as pictures, pulls, commerce, video, and more.
  2. strength/weaknesses
    1. Strengths
        1. Heavy Online Presence in multiple categories.
          1. Social media accounts such as facebook, twitter, pinterest, youtube and more.
          2. information heavy with website.
          3. commerce with online booking and ticketing. (even a Disney Theme Park Merchandise section of the online disneystore.)
        2. Protects their interests
          1. Even the wayback machine can’t show you older versions of the website because disney is protecting it.
          2. Dedicated copyright and legal department
          3. But they do allow fan sites to exist as they know it will drive more people to the parks
        3. Targeted Marketing
          1. Online ads everywhere and every media type! Video, graphics, contest, cross promotion and more.
          2. eNewsletters and deals.
          3. Different media material for different platforms demographics.

      e.g.: informational and visual heavy at the Disney Parks blog, Pinterest is heavy on DIY and recipes, and Facebook is more general.

        1. Interactive and social. content
          1. Always contests and sharing opportunities.
          2. Lots of games (does anyone remember vmk? cause I do and I loved it!)
          3. Sharing/social opportunities
            1. This whole years Disney Parks campaign is “Share your Disney Side.”
        2. Much more!!!
    2. Weaknesses
      1. Information Overload. There is a lot of information out there which can overwhelm a user.
      2. Yet hard to find specific information. Such as current ride wait times, specific schedules for ride refurbishment and “unofficial” events going on at the parks.
      3. Clunky navigation weighed down by other associated Disney departments.
      4. Very controlling of anything that can be perceived as negative to the company.
      5. No more podcasts
  3. Disney Parks marketing department are professionals at using web 2.0 platforms and strategies. You can visit http://disneyparks.disney.go.com/social-media/ to see their social media accounts which contains not only specific accounts for invidual parks on social platforms such as facebook, and twitter, but more generalized accounts on platforms such as blogs and youtube. The Disney parks blog has RSS feeds available. Disney parks used to have an official podcast, but discontinued it around 2009.
  4. Disney Parks is fully aware and for the most part of using all the new platforms 2.0 has to offer. As mentioned earlier they craft each platform to the demographics of the platforms audiences. they post several times a day on each platform, each post appears to be unique to their own feed with very little repetition across platforms except with large announcements. While posting several times a day Disney Parks tries to not overwhelm their audience by posting smaller less time consuming posts.
  5. Disney Parks Strategy seems to be an exciting mixture of media that dangles this dream family fun vacation at the parks, combined with the emotional pull of interacting with Disney character/places we have grown to love. While exploring the Disney Parks Blog you can get a general idea about how vast Disney Parks social media team actually is. They have titles arranging from Social Managers and Directors, PR managers, Content Managers, Merchandising Managers, Food and Wine writers and more.
  6. They cater the media content to the platform uses, videos on youtube, picture heavy website and a mixture on Facebook. I was surprised to see that there isn’t much cross promotion between platforms, Facebook isn’t trying to get you to follow on twitter and vice versa. Disney seems to understand that people will find and follow them on their preferred media outlet as long as they put out quality material. That friends liking, sharing and reposting will draw in new users as well as traditional marketing.
  7. I believe that Disney Parks is doing very well with their use of the whole web 2.0 tools and strategies. They are using each platform correctly, engaging their uses and marketing their product well. A few suggestions I would suggest would be a bit more cross promotion between platforms, bringing back the Disney Parks podcasts, making more specific details such as actual refurbishment schedules and event calendars that include unofficial events on the calendar, and hiring me someday when I get my degree in Strategic Communications.