The Like Button

Every day, even if we don’t realize it, most of us are making decisions about social media. The documentary, “Generation Like”  explores the push and pull of modern marketing, which is pretty identical from internet culture. The show looks at everything from corporate sponsorship of YouTube stars like Baby Scumbag and Tyler Oakley to the average teen who’s fretting about the number of likes his Facebook profile picture might be receiving.

Social media sites have provided a platform whereby the youth can create groups and pages based on their common discipline and end up building connections and opportunities for their respective careers by updating various topics to discuss. Youth who have been interviewed they say that social media has become their lifestyle and it makes their lives easier and efficient.

While on one hand social network sites seems to bring people together and connected on the other hand it creates social isolation. As the youth tend to spend many hours on these sites, they rarely have face-to-face interaction. According various studies, scientists’ evaluation determined that social isolation can lead to a host of emotional, psychological, physical and mental problems which include anxiety, depression and somatic complaints among many others.

I personally went through some negative experiences with Social media; mostly Instagram and Facebook. I wouldn’t say I hate social media/ web 2.0 because I do like to take advantage of my spare time and spend it on Pinterest, Blogger, YouTube, Buzzfeed etc, but those two particular sites (Instagram and Facebook) I chose to stay away from for my own privacy.

Social networking clearly portrays both positive and negative effects on the youth. It is decision of an individual to make whether to continue using the sites or not.



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