Social Media Key To 2016 Presidential Win?


Looking into past candidates that entered a presidential race, the candidate would create a tv clip to offer their platform such as Ronald Regan. They may choose to deliver a speech to an audience like Bill Clinton from his home state or Barack Obama chose the site of a personal hero. As of late, some recent candidates have chosen similarly. They’ve announced their bid from a chosen state they call “home” such as Rand Paul or place of parental immigration and birthplace such as Mark Rubio. The candidate may pick a place of sentimentality such as Mitt Romney, before he seceded, he chose to announce his bid from the Henry Ford Museum in Michigan, where his father had business and government ties. Or they may choose a backdrop that is symbolic of what they stand for such as Ted Cruz. On April 12, 2015 Hillary Rodham Clinton announced her presidential bid through a social media venue YouTube. Surprised?  We shouldn’t be.

While Hillary Clinton was serving as America’s First Lady, Web 2.0 made its debut in 1999. This was the year she began her run for New York Senator. Her campaign was a “listening” tour with little or no use of social media.

Her 2008 Presidential bid was unlike her senate run; it had web 2.0 weaved throughout earning her the nickname “Hillary 2.0”. She used a video on the internet to declare her run for president. She met with viewers through online chat forums addressing concerns of people. She utilized her website to stream a live video to answer questions. She operated email and blogs. She had a MySpace account. Supporters were asked to share YouTube videos to their social media accounts.  Although ambitious in her Web 2.0 movement; she was surpassed by her opponent Barack Obama who’s team possessed a more savvy and effective method of social marketing and data collection.

Soon, Hillary was appointed as Secretary of State in 2009 under the Obama administration.  She expanded her social media experience to reach the U.S. population and to open communications in other countries.  She requested governments throughout the world to open the usage of internet and social media. According to the BBC, in a February 2011 speech, Hillary Clinton hailed social media and the internet as the world’s “town square, classroom, marketplace, coffee house and nightclub.”  She introduced “21st Century Statecraft” which is the use of internet and social media to achieve foreign policy goals.

Another situation Secretary Clinton manifested her usage of social media was utilizing and sending out text messages to successfully fundraise for victims of the 2010 Haiti earthquake.

In June of 2013 Hillary Clinton joined Twitter.

On April 8, 2015 Hillary Clinton’s campaign joined YouTube.

April 12, 2015 Hillary joined Facebook

Hillary Clinton is embarking on yet another presidential campaign with an even stronger Web 2.0 presence leading the way. Those on her media team include key players that helped President Barack Obama successfully navigate the world of political campaigning through social media. Although currently unable to make comparisons between the 2008 bid and the current 2016 that has included a unique presidential announcement through YouTube; it is going to be interesting to see if the team that helped Obama prevail two terms as President of the United States using Web 2.0 can successfully usher in the first woman president in U.S. history.



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