Snapchat was named “the hottest social network of 2015.” Why? Because they were the first ones to make it so your day to day life was accessible. But not too accessible because your photo was gone within ten seconds. Then they just kept growing from there, you could add to a story for 24 hours. You could replay a snap, or just start a chat with no photo needed. Which then grew to companies being able to put up daily articles for everyone to read. Then filters, my personal favorite.
Snapchat was a huge breakthrough for Web 2.0. It completely changed what social networks have ever been before and added fresh new ideas. Before with Facebook you would post to update friends daily and then pictures were posted occasionally but it stayed on your page forever or until you delete it.
Snapchat is valued at $19 billion. An insane amount considering Facebook once offered to pay $3 billion for it. I guess no matter what that is an insane amount for anything! I would gladly take $19 billion dollars.. But sadly Snapchat is now becoming a thing of the past ever so quickly. They had such breakthrough ideas that other social networks had to develop some too. Instagram now as stories so you are able to share more day to day photos. Facebook now has a live option so you can go live on what you are doing in that moment. Many people have said once Instagram or Facebook get more features on their Snapchat copycat ideas then they will probably get rid of their Snapchats. I am personally a huge fan of Snapchat because you can send personal snaps as well. Whereas with Instagram if you post a story everyone sees it, you don’t have the option to send it to one person.
It’s not like Snapchat will be gone tomorrow but everyone is definitely trying to catch up to their ideas.
For more on Snapchats biggest year here’s an article from Innovation Enterprise. https://channels.theinnovationenterprise.com/articles/is-snapchat-the-hottest-social-network-of-2015