We are in a time in which the web has become one with our lifestyle. No longer is the web a reversible period. Feeds are what we scroll to become informed, not newspapers. Everything is transitioning to the web and soon it’ll become a place where one no longer needs to go outside the comfort of their home to obtain the information they desire. The web is the new black for all people. However, it is teens that are the target audience due to being more open to suggestion.
Teenagers seek acceptance and it is through the web they feel most comfortable to do so. The web is painted as a safe-place for them to make friends and gain acceptance and popularity. The documentary Generation Like is a great example of web dependency. The documentary highlights teenagers who are tech savvy and how through their use of the web, they received more likes, sponsorships, and recognition. It is incredible to see the handle they have of the web and know what to do to reach more views.
Social media is in its sprouting age and reaching more people globally than ever. It’s not the medium but rather the interaction through the web that people are so keen to become part of. Facebook, Instagram, Twitter, Snapchat, etc. are all great examples of how far the web has reached and the amount of people it has touched. We all want to be noticeable and it is through the web that our invisibility and reserve disappears. The web is a powerful tool that can cause harm and bring innovation to many degrees. Know that you are a walking ad and be conscious and cautious of what you put on the web, it has eyes.
When it comes to documentaries centered around millennials and our desperation and addiction to our phones and social media, they’re generally negative and very critical. It’s tough, because when a generation is looked poorly upon, it makes those that belong to that era feel like they are being judged relentlessly.
Which is why I appreciated Frontline’s documentary, Generation Like. It wasn’t overly critical or spiteful. It presented the facts in a fun and mostly unbiased why. It discussed what my generation likes, why we like these things, and how it integrates into our society.
It’s rare to see something that focuses on my generation be positive. And I am personally thankful for that.
It used to be that a compliment from someone was good enough. “Hey I like your funny sense of humor” was enough for the class clown to know that they were indeed funny.
Image from adespresso.com
“You have the coolest of style” was a sign to the eager trendsetter that they stood out from the ordinary. Now day’s those verbal signs of validation have moved to the virtual world. You can tell someone what you like but demonstrating your admiration through a click of a social network seems much more rewarding these days. Being able to show others that a large group of people in your audience think what you’ve posted is important is more satisfying. Frontline “Generation Like” dives into the somewhat depressing way social media is driving a new generation to seek this digital acceptance.
Real, authentic, genuine does that really matter in this world anymore? After watching Generation Like” I realize how the promise of social media a decade ago seems to have been lost. Posting my favorite song to social media site isn’t me wanting to express how much I may like the song. It’s someone using my post to market and expand that artist profile. I know companies spend large sums of money to promote products, events, entertainment and they should be able to as well. At what point does it stop? This brings me back to one of the theories that I believe explains so much about human behavior. Cognitive dissonance where one thought or feeling contradicts another. Having two competing emotions causes stress so we have to find someway to minimize the feeling. When we post something and it gets noticed our feelings and thoughts are being validated. I may feel somewhat indifferent to the biggest Hollywood film but when one my friends includes me in a Facebook check-in and I get several likes and comments I sometimes find myself changing my mind about my lack of interest about another dumb superhero movie and find myself being more aright with it. I’m part of the movement.
“Generation like” is a documentary film that shows kid & teenagers that got their fame through social media. Crazy right? You would never think that just by posting online you would ever become famous and by famous I mean getting a lot of followers/ subscribers that could then lead to getting paid.
Take Steven Fernandez or “Scumbag”, a kid who first started posting skating videos on YouTube for fun, then surprisingly got thousands and thousands of views which lead him to getting a few sponsors that pay him with their brand name clothing or money. YouTube itself also started to pay him for letting them put advertisements in his videos. Which in my opinion is pretty cool because at his age I would have never thought about doing that, I was to busy using my Digi Draw or watching Ghost Hunters.
Steven then started making funny videos which gave him even more attention, like his Poop Prank In Compton!
This film also talks about how the generation of today really cares a lot about how much people “Liked” their photo or see how many people viewed their post. Which I do see happen for example, I see girls trying so hard to look super cute or sexy in order to get likes and if they don’t get the likes that they want they’ll just end up deleting it. Even Steven sees how girls are on Instagram, he actually talks about it in one of his video “Skating Over Mac Miller“.
Watching the “Generation Like” was actually inspiring. Even though it was this young teenager playing practical jokes and dancing with women. He is getting over 200k views on his videos. Getting that many views puts him at an advantage because big brands will want to recruit you to sponsor them, and we all have the ability to do that. These Websites are free like, facebook, twitter, youtube, facebook all we have to do is upload! To me that just amazes me. This was not such a big deal back then but now it’s basically what the world revolves around “LIKES”. However, I do feel like there could be the downside to it like, not having privacy and having so many people putting their two cents of an opinion. You would definitely have to have thick skin. There will be a lot of people commenting and criticizing every move you do. But if you ask me who cares what people think?? I’d be getting paid more every time you give me attention.
As time continues on in life we grow in different ways culturally. This growth makes us who we are and can be defined from generation to generation. The question is though how does it impact our society. PBS did a segment on what is effecting our current generation culturally it is called “Generation Like” http://www.pbs.org/wgbh/frontline/film/generation-like/ Through this documentary it talks about how kids have a great impact with what they share on social media from Facebook, to YouTube, to twitter. Companies have figured out that they can’t survive in this world without a presence in social media in some sort of way, and even some have figured out that they have a free marketing department by getting kids to like what they have and then share it on social media for others to see. This documenter features a company that works off of what it shared and liked for their customers http://www.theaudience.com/ they use the information to help grow someone’s fan base or production they do all the dirty work.
The greatest problem with social media that this documentary touches on is that it gives people the feeling of empowerment. This gives room for people saying whatever they want and doing whatever they want without as many repercussions because they are now internet famous.
This was a super great documentary to watch to see something that hits home to all of us have such a great impact on society
After watching the FRONTLINE documentary “Generation Like” http://www.pbs.org/wgbh/frontline/film/generation-like/ I feel like it made something that I already knew a reality. It was good to know that we the consumers have the power! We can essentially “make ” or “break” a product or brand. I like that it is easy to express you like or dislike of things. And not only share that with your family and friends, but also with tons of people that are connected to us through our social media. What we like or dislike, and share on social media really has an effect on people that we reach. We also have the power to drive people to try different thins. It’s nice to know that we have a voice, and the power to do that!
In this documentary they featured an agency that uses social media to make their clients popular! They represent brands, products, and even celebrities. They tie them all together and get people to like them. This in turn runs their trending number really high, and it exposes them to millions of people several times a day! They use social media to track and keep numbers on all the interactions between their clients, products, and their audience. I found it especially interesting when they showed us how they cross use their clients to get more followers for the up and coming ones! This is brilliant! This agency is called The Audience http://www.theaudience.com
Picture credit: http://thestartzone.com/generation-like/