‘Generation Like’ Blog Post

I watched the video “Generation Like” at the following link http://www.pbs.org/wgbh/frontline/film/generation-like/ . I feel like after watching this, my opinion of Facebook or other social media sites hasn’t changed. It’s all about one thing, money. Likes equal money, because of the interactions surrounding content. Companies know how to take the data collected and turn it into money, through avenues like advertising. How is this any different than any other form of advertising? I would argue in the way it’s engaged and the platform it’s on. Facebook desperately tries to get their news feed algorithm to be as accurate as possible, which would in turn enhance a user’s experience in using the site, and ultimately would be more profitable for them from an advertising standpoint.

After watching this video, I read an article about how their news feed algorithm works on a basic level, and it’s pretty creepy, borderline big brother (http://www.slate.com/articles/news_and_politics/the_slate_quiz/2017/01/the_circus_comes_to_the_slate_news_quiz.html).

capture

It does remind me the movie Minority Report where advertising is all around us and is engaging us in different ways. The scene in the movie is where Tom Cruise walks into to a mall and it scans his retina, then immediately starts to tell him about his recent purchases, welcomes him back, offers him new suggestions for things to buy (https://www.youtube.com/watch?v=oBaiKsYUdvg). I know this example is exaggerated, but doesn’t seem like it’s too far removed from becoming a reality someday.

‘Generation Like’ also talks about how using social media and ‘likes’ gives them a voice and a platform to be heard. An example of this is YouTube where anyone’s a star and YouTube channels are making people serious money (http://www.dailymail.co.uk/news/article-4007938/The-10-Highest-Paid-YouTube-stars.html). Personally speaking, not everyone needs to voice their opinions and I feel like it creates a generation of ‘oversharing’. Is there any transparency between our real life and our profile?

^JH

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