Generation Like hits a lot of great points that are seldom addressed in the topic of millennials and social media. It was really refreshing to watch something that didn’t spend the whole 50 minutes criticizing teenage Twitter addictions or superfluous use of Facebook, but instead highlighted the changing dynamics between these platforms and their users. The documentary discussed the shift in advertising and where social media comes in when millions of users are unknowingly promoting products for free simply by giving them their “likes”. On the other side of the situation, never before have young people been able to gain a following and potentially make money through their own social media accounts and creation of content. It is one of the coolest aspects of our world today and it’s great to see the documentary mention people like Tyler Oakley, a huge Youtuber, and how he became a master of marketing through his own journey on the site. Just take a look through his channel to see the kinds of sponsorships and collaborations he has been able to gain, all because the way he portrays his personality and life to his viewers –https://www.youtube.com/user/tyleroakley. The success stories of networking and creating a social media presence give an interesting perspective to something we all do every day, and the role of advertising and marketing using social media opens an interesting dialogue about the role of these platforms today.
View the documentary for yourself here http://www.pbs.org/wgbh/frontline/film/generation-like/