Customers expect nothing but the best when it comes to interacting with brands and when you fail to deliver on this expectation, 70% of many customers say they will walk away. Airbnb is a community marketplace where hosts can list accommodations and travelers can find a place to stay. Some of the main UX features that Airbnb offers their customers are an easy search box and the ability to search by moving the map. Airbnb uses urgency very good too, as it pushes the customer to come to a decision on whether or not to make a booking. The homepage is image-heavy in apartment listings, presenting this detail without cluttering the page. Neighborhood guides is a another great feature, and very useful for visitors unfamiliar with a specific destination. As result, Airbnb has been very successful, and its user experience has played a big part.