The Generation “Like”

Generation “Like” is a generation of kids who today would probably be no older than 25 but most are in high school. These people are so focused on what society thinks of them they pay a little amount of attention to the outside world. They need the gratification of everybody on all the posts, tweets, and pictures they put up. In the video “Generation Like” it shows how people respond to social media, how they interact and get the attention of celebrities, and actually use social media to become web celebrities like Tyler Oakly.


I think that it is incredible how people can take the smallest, simplest of platforms such as Facebook, Youtube, and Twitter to gain massive amounts of followers, start movements to get things done, and share with the world their individual take on things are. Their opinions are important to people and even though they don’t star in movies or aren’t in famous bands they do create well watched content. Generation Like creates videos and posts them on Vine or Youtube. They review movies and essentially become the critics everyone else looks at to decide whether or not they should go see the movie. At the same time they need the attention for what they do because if they don’t get it then they feel like they aren’t doing their job and no one cares what they think.

Here is a link to the PBS Frontline video:





I can see getting likes on an absolutely social level. Posting pictures of yourself and getting likes from friends, or family, or even a spouse, boyfriend, or significant other, but I had never thought about likes getting you anywhere in a profitable manor. I mean to show that something is successful, sure. Popular, okay. But I never thought about the fact that likes could actually be a profitable thing. I grew up in a time where there weren’t computers until I was older, people actually got out side more frequently, photos were taken by a camera, and then you had to take the film in and get it developed before you could show anyone those pictures. It wasn’t like today, where with the push of a button all you would have to do is upload an image, and suddenly the world can see it, like it, share it, etc.

Something I discussed with  group of friends after watching this is that it is amazing what little someone actually has to do, in order to become famous these days. How someone can just start a YouTube channel discussing things that they love, and have it actually turn into a career. Just because you are being noticed by not only enough people, but the right people that you would need to get a foot in the door to that line of work. It’s just astonishing. This is a career path that I could only dream to be my own.

To see more on this documentary, click here.

Here is an interesting article about How to make money by getting likes.




FRONTLINE: “Generation Like”

thumbs upIf you have a social media account then you have probably experienced the validating feeling of receiving a “like”. Its difficult to not feel the excitement of a connection made. Someone has connected to your post, or picture or video enough to say “I like that, and I want everyone to know that I like that” before clicking that button. Its no secret that humans strive to find identity and connection with a group or groups. Social media and the web have given us the ability to find identity with an endless list of groups, companies, and campaigns. But do we realize that when we click that like, retweet or follow button we may be doing a lot more than just saying “I like that”.

In PBS’s “Frontline: Generation Like” Reporter Douglas Rushkoff “explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.” (Frontline) Companies can now use information from social media to develop their entire marketing strategy. They can see what you like what your friends like and what all of our connections say about the audience they are trying to reach. Many of us are aware that this is going on but are we ok with it and do we support it? Its pretty mind boggling to realize how powerful the like can be not only in building a personal fan base but in building a customer base as well. We are no stranger to endorsements. We have always seen nice clothes on Hollywood actors and burgers in the hands of NBA players but has social media taken things to an unhealthy level? You decide, check it out.

Watch the Story Here! Frontline: Generation Like




Generation Like


I enjoyed this documentary very much. It is so easy for people to just not think of all of the stuff that goes into the internet. Thinking about the way people strategize to get likes and reposts on the internet can be kind of creepy. Thinking about people trying to control other people through technology is weird, but it’s genius.

My favorite part was the skateboarding kid. He seemed very smart and humble for his age and the amount of money and recognition he’s getting. The best part was when the kid asked if he was famous and he said, “if you don’t know me then I’m not famous.” Even though I personally hate those pranking videos and stuff, but i think it’s awesome for that kid that he’s making money on it thats really cool.

The Hunger Games girl made me start to think that in certain cases the manipulation gets out of control. She is distributing content like crazy for a fake meaningless point system? I think its a little far to go after kids like that. I don’t think it should be illegal per-say but I do believe it is morally wrong. On the other hand, when they talked to her she seemed to know exactly what she was doing and she just didn’t care.

At the end they were asking that panel of teens questions about how much they knew about the behind the scenes aspects of the internet, and they were surprisingly surprisingly oblivious. It is crazy how little people know about this stuff that is such a huge part of our lives. Click here to watch.


Generation Like? Or the Man Behind the Curtain?


How Many “Likes” Do you Have?

Today I took a plunge.  I entered the world of Social Media and joined Facebook.  I know, my heart is still racing.  Literally an hour after joining Facebook, I watched PBS Nightline’s news story, “Generation Like.” I’m still trying to decide if that was a good thing or a bad thing.  The news story is all about how the upcoming generation (teenagers especially) are basing their self worth on “likes.”  Companies have taken notice and are using it to their advantage.  Social media is the new wave of marketing.  You want a product to be a hit and sell like crazy?  Get teenagers to “like” it on Facebook, Twitter, etc.  You want to market a new movie, or get big in the music industry?  – get “likes.”  Teens love to feel like their voices are being heard and that they have a platform.  The internet has become their platform.  Something I learned from watching “Generation Like” is that so much of what is “liked” on the internet is carefully orchestrated by marketing groups.  Teens think that they are being original by “liking” something online, but the marketing companies are working really hard to make it seem that way.  One man on the story said it’s a lot like the wizard from the “Wizard of Oz.” People feel like the internet is magic, but there’s a lot of work, thinking, planning, and marketing that goes into that magic. “Pay no attention to the man behind the curtain.” (MGM The Wizard of Oz)

Deep down, I know that Facebook could be a waste of time; I may even end up in the corner drooling, uttering things like, “like, friend, wall, status, etc.” One thing I do know is that I won’t be basing my worth on how many “likes” I get.  Honestly, I’ll be surprised if I get any.

Check out Generation Like for yourself:



Likes to Money

In a generation that’s full of technology, companies have found ways to make millions, just by people of all ages clicking a button.  In my social media class we recently watched a video called Generation Like.  (  In this video there were several different forms of media that were talked about that generated in money.

All of it seemed to link back to one thing…how many likes you could get.  For one instance there was a segment about someone who simply just started a youtube channel.  On this channel he literally just talked about what he liked.  His name is Tyler Oakley.  And he is one of, if not the most famous youtuber of all time.  And it started out with him just posting videos about pop-culture topics that he enjoyed.  With these videos that he was posting, he was generating “likes” and subscribers.  With those he was gaining subscribers.  And then advertisers, and sponsors.  Which led to where he is at today, giving him a total net wort of around 2 million.

When I think about Tylers success I get drawn back to what got him to that point.  Really in the social media world,in order to generate revenue and make money, it all comes down to one thing: networking.  If you know someone, then they can get you going.  And then if they know someone, it continues.  Its continuous chain of knowing the right person, that will eventually get you to where you want to be.

That’s all social media is.  Companies have experts that find videos or posts that are trending.  They link these people to other posts that are trending.  They put famous people in the posts that have thousands of followers, and then they continue to rinse and repeat.  As long as you have someone that can connect you to something else, you will continue to grow.  And it all starts with one one click of the button, just a simple like.

The video was posted on the Frontline website.  I found it very informative and it really grabbed my attention to the media world.  Check out their website!  ( (Links to an external site.)